To gain enterprise acceptance, social technology needs to have business drivers, much like any other enterprise software proposition. However, unlike many applications that support work processes and flows that are apparent to everyone, social software isn't viewed quite the same way. Why? Because the “work process” of connecting people isn’t normally thought of as [...]
In the insurance & financial industry, the plentitude of enterprise social media offers considerable promise, yet in so many areas it's stalled—sitting idle with no particular road map for the future. Why? Because outside of the enterprise it's primarily thought of as a consumer-driven vehicle, used strictly for communication purposes. But for some, social media [...]
Want to get found on the web? Begin by rolling up your sleeves. The desire to get found on the web hasn’t changed—but the strategy has. What do I mean by that statement? I’ll sum it up in one word: reach. All B2B marketers want to keep the funnel full and drive more traffic to [...]
