Focus on Defining Financial Services Innovation

A recent Celent study revealed an industry-wide effort to improve focus on innovation in financial service innovation.  Participants consisted of executives, senior management and mid-level employees from insurers , banks , credit unions , and other financial services companies. Here [...]

Segment Your Data, Then Set It Free

Financial service marketers know that every interaction with customers and prospects is an opportunity to better match products and services with the customer’s needs and expectations, and to predict the next best purchase option. But [...]