Success with Social: Building on Technology

In the insurance & financial industry, the plentitude of enterprise social media offers considerable promise, yet in so many areas it's stalled—sitting idle with no particular road map for the future. Why? Because outside of [...]

Building Reach Requires A Long Arm

Want to get found on the web? Begin by rolling up your sleeves. The desire to get found on the web hasn’t changed—but the strategy has. What do I mean by that statement? I’ll sum [...]

Insurance Industry Trends: Three Core Areas of Growth

With the competitive nature of the insurance industry, it’s no secret that insurers are keenly focused on growth. From customer acquisition to new products, and improved online services, there are three measures that should be [...]

Focus on Defining Financial Services Innovation

A recent Celent study revealed an industry-wide effort to improve focus on innovation in financial service innovation.  Participants consisted of executives, senior management and mid-level employees from insurers , banks , credit unions , and other financial services companies. Here [...]

Segment Your Data, Then Set It Free

Financial service marketers know that every interaction with customers and prospects is an opportunity to better match products and services with the customer’s needs and expectations, and to predict the next best purchase option. But [...]