What’s Content Marketing Anyway?
It goes by many names: Custom publishing, branded content, corporate publishing, private media, corporate journalism, customer publishing, and so on. However, nothing says it better that content marketing.
“Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way.”
But no matter what you call it, content marketing is nothing new. Companies have been creating and distributing content for many years, to attract new business and to retain existing customers.