Yes, by the only industry-endorsed online training that certifies copywriters in SEO copywriting best practices.
The fact is, Google’s algorithm is constantly changing and copywriting techniques that worked even six months ago may not be relevant today. For this reason, my SEO certification is updated on a bi-annual basis, ensuring that I stay abreast of the latest information that’s crucial to my client’s rankings – as well as their business’ bottom line.
Today’s online content MUST be powerful enough to encourage your reader to take the net conversion step. A copywriter who is SEO certified knows how your target audience searches online and how to write persuasive, top-positioned copy that “clicks” with your audience.
The fact is, insurance and financial buyers are inundated with promotional messages from companies just like yours every day. Be certain that the insurance copywriter you work with can help you create content that breaks through the noise, speaking to buyers in their language – clearly describing how you can solve their problems. Content that’s this powerful and focused, helps your customers feel as though you truly “get” them.